We spent ten years studying great organizations, leaders, and movements, as well as the research behind high-growth companies and effective teams. We also spent thousands of hours with highly successful entrepreneurs, executives, advisors, and leaders. One of the most important things that we learned is that value always drives profit and growth. We define value as what people want and need. When you can give people more value than they expect with each transaction your drive repeat sales and referrals. Through our work with clients, we have come to see how easy it is for companies to focus too heavily on product, sales, operations, or marketing and to lose sight of what the people they serve really want and need.
Most companies have simple things they could do that would unlock value for their business and the people they serve. Oftentimes they struggle to recognize this because they are entangled in their business's day-to-day operations. At StacDek, we start our engagements with clients by looking for changes that a company can make in its offering, product positioning, marketing, customer care, and sales process that would create more value for the customers and the business.
For example, We have found that often, just changing the way you talk about what you're selling or who you're trying to sell it to can significantly impact sales. We meet with customers, prospects, and team members to better understand what customers really want with each transaction. This helps us identify ways to improve a company's offer so that it's more appealing to customers.
Sometimes, the simplest way to unlock value in a company is to address how it handles its existing customers. Are they missing referral opportunities or repeat purchases by not staying in touch with customers? Or is a company missing a simple opportunity to dramatically improve the customer experience?
When we start working with a new client, we take them through an assessment process to identify the simplest ways that they can unlock value in their business. This is a really fun experience because most businesses have so much more to offer than they realize. What if you could boost profit by managing your CRM better? Would updating your sales collateral change the way that people see your business? What if you could get more referrals by making small changes to your customer experience?
We start with the simple changes because they cost the least to implement and can have a meaningful impact in a short amount of time. After we address the small things, we help our clients look at the bigger opportunities that surround their business. Is there an untapped market that you should be targeting? Is your product roadmap taking you where you need to be going? Is there a better business model for your company that would be more profitable and scalable? Would restructuring your offering allow you to increase your prices?
Want to learn more about how we help clients unlock value? Then let's schedule a meeting. We can usually identify simple ways to unlock value for a business and the people it serves in just a couple of meetings.
